Category: Advertising


Every Generation

Look back a few decades and film/media/ newsreels have a dated quality infused with the media idioms of the day.Watching a film from the 50′s is like watching a museum short , becoming more education on the past with every passing decade  rather than entertainment from the past.

We look back and chuckle to ourselves as to how things were done and perceived then….BUT ..what will they be chuckling at in 30 years time looking back at us now.Its all around us.We are the future Past…the way things were done.

Charlie Brooker has the easiest of targets by crossing the News Media in his sights.

http://www.youtube.com/watch?v=YtGSXMuWMR4

I love the diversity of the BBC  presenters ..so many different people from all over , seemingly from ex-empire type places  ( but  just Ealing really )…yet everyone has the same BBC measured metronome paced speech..no matter what your colour race class religion …….How do they do it? Unconsciously ?  Where do they find these people ..or what are they doing to them.Is there a conversion program or re-education camps for Northerners before they can join the Beeb.The next generation can have its laughs when they look back.We’ll  have to make do with Charlie Brooker.

Quite separately ..in the media of consumerism :

My favourite idea is the change in the high street which will go all Blade Runnery with passive self powered flat screened advertising everywhere.Plastic back lit acrylic and metal composite shop signs will be like the good ol days .On a trip to Malta , seeing the 50 year old signs on shops made me realise how quickly the High Street erases the past in the UK. Start collecting your things  ….you know we’re all going to  be very retro cool  one day.

The Past …Now

http://www.wired.com/dualperspectives/article/news/2009/09/dp_displays_ars0901

“2009 is the first year that we’re really seeing all of the display types mentioned here—LED LCD, OLED, E-Ink, and legacy CFL LCD, plasma and others—all coexist in the market and establish themselves in their respective niches”

Nice overview of the visual screen tech out there right now .I’ve always daydreamed or been captivated by real dreams I have had at night-time where I travel back in time and see how things were 20 years back.Things around us change so quickly and the colours , shapes and feasibility of advertising is quickly adjusted by any prevailing technology.For example, 20 years ago, people  still painted signs with brushes…skillfully..but now it’s done exclusively with vinyl cutters.

Look around yourself now and look closely..because we are about to have a generational shift again.Its going all ‘Blade Runner’ and the retail /advertising enviroment is going to be unrecognisable in 10 years because of the new flat screen tech coming.

The T.V took so much place up in house , before the plasma screen , now a window that doubles as TV?…thats going to change small  housing units.

Retail from another era.....caught in Malta 2009

Retail from another era.....caught in Malta 2009

So look around you now..its all going to disappear .Take a good long look at the Past …now.

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